SEO (short for Search Engine Optimization) is a technique which is used by business, startups and website owners to rank their website on top of search engines and other popular web portals. The owner of a search engine like Google would certainly want the customers to find whatever they are looking for on the Google Search Results page itself, within the top three to four results that come up.

Let us go back in time when the Yahoo search engine used to be the most preferred and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to optimize their products, make it simple. Yahoo had ads, emails and various other platforms and the options pertaining to them, while Google on the other hand has allocated the maximum space to the Google Search tab itself on a sole basis.

What is SEO?

SEO is short for Search Engine Optimization. If you want your content to be featured on YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, be it a website or a YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of that particular website where they feature. This requires them to use certain suitable keyword which makes them perfect for being targeted by the audience. However, it is not quite simple as that, the procedure is quite complicated. SEO involves some basic tips in order to make your page rank on top of the Google Search web page.

Types of SEO?

SEO can be categorized into two types: On Page Optimization and Off Page Optimization. On Page Optimization means what content your website actually has. What do you get if you actually look into it? Google is well-equipped with its own crawlers which enable them to identify all of your social media handles and make you come up in search results as per the quality of your content. Google does not think on its own-rather it acts like a bot. Being a digital marketer, you have to be able to understand your needs very clearly. One very important aspect here is keyword research.

Choose Keywords Carefully

Say, you as a business are offering a digital marketing course, then you have to choose your keywords accordingly so that your web page or product pops up on the search result web page when a consumer searches for the same. When you are making a website or anything on social media, you must make sure it has enough visibility among the audience you are targeting, by the usage of the right keywords.

When you search anything on Google, first of all the Google ads will pop up, which are paid and have a certain forced presence because they might not have the content which actually has the content to stand on top. Below the ads comes all the websites which are ranked according to their merit, as per SEO.

Plagiarism is strictly not allowed by Google who will detect immediately whether your content is copy-pasted from any other website. If such a case arises, your authenticity as a site is over-you should say goodbye to your chances of ever being ranked on the first page of the search results-leave alone being at the top. Keep the content original so that the people get value addition after reading that.

Now-a-days, completion in the market is continuously increasing, everyone want to get web presence on the search engine. But, it is only possible if you hire SEO services for your website. There are lots of SEO services and each one has its own benefits and features. Now, hiring Article submission service, you can easily increase your web presence on the web. This service is an assured service by which you can also get quality one-way links towards your website. To improve the ranking of your website, hiring submission of article service is much important for you.

Before it was too difficult to get targeted traffic as well as one way links on your website, now, achieving and generating traffic is extremely simple for you by submitting articles into different directories. It is also most important point that you submit your article into high page rank directories so that you will easily get lots of traffic on your website. The rank of the website is a witness a great boost for all the requisite features through article submission. If you submit articles every week then it will give stable result of one way links towards your website. By using the service submission of articles, you will get various benefits such as increases link popularity, republishing and better page ranking.

Among website owners, it is one of the most popular and essential service that lots of benefits. The service works as a social medium to write about the product or services. You are also able to get deep information about the product. For this service, you can also hire the service of professionals who make your task easy. Lots of websites are offering this service but our website blurbpoint offer various SEO services which Article Submission is also included. We offer this service at competitive rate so that our each and every customer can enjoy the benefits of this service.

Now, you don’t have to search for SEO professionals because are here to make your easy task easy and simple. By hiring the service from our website, you will get various services like Free Social Bookmarking, Free Keyword Position Report, Manual Submission, No. of Submissions Per Report, Total Number of Reports, Free Article Writing and many more. So, whenever you think to hire SEO services that don’t forget our website that give all SEO services at competitive rate. It is also most important point that you submit your article into high page rank directories so that you will easily get lots of traffic on your website.

If you are in the internet marketing industry, you know how unpredictable SEO is. With Google and other SERPS constantly changing their algorithms and with artificial intelligence becoming more prevalent, SEO is bound to change significantly in the future.

Here are some of the changes expected for SEO in the near future.

Link Building

For the longest time, building links has been the one factor that that has really boosted visibility on search engines. When you build many quality links, search engines recognize your website as a big brand and your rankings start to improve.

This already started to change with the Google RankBrain update that places more emphasis on relevance, context and quality. This is because the RankBrain algorithm focuses mainly on user intent. For your website to rank, it is best that it answers searcher’s intent and provide value first before you can even think about building links.

Optimizing Visual Content

With continued developments in artificial intelligence, search engines are becoming smarter with what is on visual content like images, videos and others. It is therefore, important that content creators start to optimize around visual content like YouTube Videos. This is done by optimizing the title tag, Meta descriptions, tags, considering the video length and so much more.

Building a Brand

According to Neil Patel, a global brand in internet marketing, the future of SEO lies in building a brand. Most brands like Forbes, CNN, Huffingtonpost and others dominate the market. If you provide exceptional value to your followers, your brand grows and soon you will find yourself ranking better on search engines.

When you are recognized as a brand, it becomes easy to build links and everything else about your SEO falls into place. You demand authority when the number of people searching for you online increases and gives you that authority.

Optimizing for Mobile and Voice Search

Most people now access the internet through their mobile devices. From the word go, your site needs to have a responsive design. This means that it should adapt according to the size of the device being used. Actually, Google suggests that your website should be made for mobile first, not for desktop.

Google penalizes sites that are not optimized for mobile by sinking their rankings. With smart home products and increase in mobile, voice search is on the rise. Cortana, Google Voice Search, Siri and Amazon Echo have become favorite virtual assistants for many people.

Voice searches are usually longer and more conversational; therefore, you should target such long words on your website. Become more conversational in your blog and do comprehensive keyword research for long phrases.

Google and all other search engines are getting smarter and therefore hard to beat with bad SEO strategies techniques. However, with AI and more information on user intent, if you provide value and answer to the queries that people have comprehensively, your rankings might just shoot to the first page of Google.